Inflata Marketing Optimiser

Inflata Marketing Optimiser is an internal business tool operated by IN Leisure Limited for authorised staff managing Inflata Nation marketing.

The tool brings together advertising performance, website analytics and booking information to help our team understand results and make informed marketing decisions.

What the tool does

• Reviews advertising spend, purchases and reported revenue.

• Analyses individual adverts, keywords, advert wording and location targeting.

• Identifies activity that needs attention and suggests improvements.

• Provides dashboards for marketing staff and directors.

• Records staff decisions and tracks subsequent performance.

Google account connections

Authorised users can connect Google accounts through Google’s authorisation process. The optimiser uses the permissions granted to retrieve relevant Google Ads and Google Analytics information for reporting and analysis.

The current optimiser does not automatically change advertising campaigns, keywords or budgets. Recommendations are reviewed by our team, and advertising changes are made separately.

Access

The operational dashboard is restricted to authorised users. This public page explains the tool; it does not provide access to advertising accounts, booking records or internal reports.

Privacy and contact

Please read our Marketing Optimiser Privacy Policy for information about how the tool handles data.

For questions about the optimiser or its use of connected account data, contact IN Leisure Limited at info@inflatanation.com.